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It is not the first time retailers have been criticised for using branding with sexual connotations on goods marketed for children.
In 2005, WH Smiths came under fire for selling youngsters stationery bearing the Playboy bunny - a symbol of the pornography empire.
Prior to that Bhs decided to withdraw its Little Miss Naughty range of padded bras and knickers for pre-teen girls.
Argos, however, defended its range of underwear for girls as young as nine including G-strings and padded bras as products in demand among children
BBC NEWS | UK | Woolworths withdraws ‘Lolita’ bed